From:  The role of attitude, food heritage, and good food perceptions in shaping intentions to consume local dairy products

 Validity and reliability of model constructs.

VariablesALDCFHPIWTPCronbach’s alphaRho_AComposite reliability (CR)Average variance extracted (AVE)
Attitudes toward local and traditional dairy products (ALDC)0.840000.850.860.900.705
Food heritage (FH)0.680.77000.820.820.880.594
Good food (GF)0.740.63000.580.640.780.548
Purchase intention (PI)0.690.640.8800.900.910.940.785
Willingness to pay (WTP)0.680.740.720.790.840.850.890.624